I'm not particularly interested in seeing what Michelob Ultra does with malt liquor (the base spirit for the vast majority of these seltzers). Aside from newer brands like Truly and High Noon, we've also had an onslaught of household names racing to develop their own seltzers: everyone from Topo Chico to Corona and Bud Light are now in the game.īut with the seltzer aisle now threatening to dwarf beers and ciders in every grocery store, it's hard not to want another underdog story. Though hard seltzers may have seemed at first like a niche interest, they've completely disrupted the beverage market in ways that are hard to overstate. His elevator pitch? It was basically a boozy La Croix.Īs someone that rarely goes an hour without a can of sparkling water in hand, that was all I needed to hear. Around mid-afternoon, while we waited for our pilsners, my pal told me about a new drink he'd tried in Seattle. I had a friend visiting me here in Los Angeles, which meant it was the perfect excuse for some day drinking (who doesn't love a little buzz while sight-seeing?). I still remember the first time I heard about White Claw. Our editorial team is independent and only endorses products we believe in.
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